Head of Portfolio, White Claw - Global

, , Ireland

Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.

At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements!

What you’ll do As our new Head of portfolio for White Claw as part of our Global Brand Team, you will be responsible for supporting the Global Brand Director in developing and executing global brand strategies that drive brand awareness, enhance brand equity, and support the overall growth planning objectives of the company, across the entire White Claw Portfolio.

Additional key responsibilities include: Strategic Driver, defining the annual brand plan, jobs to be done, opportunity spaces and sources of incremental volume for White Claw globally

Manage integrated planning, ensuring a synchronized system with communications, social, experiential all the way to Shopper are joined up and coordinated for maximum impact.

Portfolio Management, management of all the SKU's in the portfolio –ensuring a robust portfolio strategy meeting different needs and occasions.

Design, coordination and delivery of Brand Plan and Roll Out to Markets.

Optimization of Brand Strategy for existing and new markets.

Collaborate with leaders from various teams, including local Marketing, Cultural Marketing, Insights, Digital Center of Excellence, and Innovation.

What you’ll bring Bachelor’s Degree in Business, Marketing, Commerce or related field.

12+ years’ experience driving large-scale global marketing programs for world-class and well-loved consumer brands within the FMCG, CPG, or alcohol beverage industry.

Direct experience of building and leading high-performing teams.

Significant experience running and planning brand portfolios globally.

Who you are A deep understanding of the business landscape combined with an ability to adapt rapidly to new sectors and evolving company demands.

Strong collaboration, teamwork and relationship building skills across multiple levels and functions in on organization.

Sophisticated organization skills including the ability to prioritize and manage multiple projects.

Have a positive, proactive ‘can do’ attitude and a ambitiously curious mindset to be best in your craft.

Self-motivated with a sound sense of ownership and accountability.

Excellent problem-solving and project management skills.

Result driven and can handle ambiguity .

We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At MABIUC, we live by our 5 Core Values every day: Sense of Urgency Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

Trust We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

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Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.

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